The neoliberal economic conditions that gave rise to the influencer—and all those side hustles and personal brands—simultaneously have made it harder to attain a normal middle class existence. Even if your goals are of the modest, slacker variety—an hourly wage job, a roof over your head, junk food to eat, and TV to watch—that’s all a hell of a lot harder to come by these days. http://ow.ly/rikU30oDcJy